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Das Eigenleben der Methoden
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Vandenhoeck & Ruprecht
By focusing on consumer classifications, this article argues that surveillance can only be... mehr
Das Eigenleben der Methoden
By focusing on consumer classifications, this article argues that surveillance can only be adequately understood by including the history of its methods in the analysis. It demonstrates that these methods – through their own logic and history – formed the basis and set the tone for observing consumer-citizens. In Britain, thehistory of consumer classifications is closely related to the national Census, with class having served as the primary discriminating factor for most of the twentieth century. However, from 1979 to 1981, classifications underwent a key shift away from classtowards neighborhood, which also had a long history in British social research. This (renewed) spatial turn took place when changes in information technology coincided with neoliberal politics, leading to private company-based research and the focus on small units instead of society as a whole.